Here are a couple of rough ideas I had for Dove Exfoliating Body Wash. See the final campaign HERE.
Know your history
This idea mixes historical icons with modern showering routines to create images that are both striking and humorous. The consistent endline is “Make sensitive skin a thing of the past”
3 examples of how the campaign could work. The ideas are: Tutankhamun, The Turin Shroud, and Michelangelo's David.
Sick of it
For men who’ve had enough of the world’s irritations. And their skin’s.

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