This was a 2017 D&AD New Blood brief. MUBI is a film streaming website with a difference. They only show 30 films at any one time, and all are carefully curated by experts. Everyday, a new film is added and the oldest is removed. The result? a movie streaming platform with only the very best films. No more faffing about with rubbish.
I felt it was important to communicate the fact that MUBI know what they're doing- they're experts.