My idea attempts to create a perception that vinyl is a superior platform for listening to music, and that a true music fan would use vinyl.
The idea uses what is essentially a music quiz to test the audience’s knowledge in order to make them feel empowered and better about themselves. If they know the answers, then it implies that they have passed the test and are true music fans, and therefore should get a turntable to confirm this. 
As a result, the idea creates the perception that vinyl owners are an exclusive club of only the most dedicated music fans; a club that my audience will want to be a part of.
A full page magazine and an adshel.
A full page newspaper ad. The crossword has real music questions, meaning that readers can interact with the ad.
A 96 sheet and a 48 sheet
An example of how the campaign could work on a bus T-side

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