This is a campaign for a village opticians. I did a lot of research on both this practice and its high-street competitors and found that Thornton & Wright offered a much more personal service. This gave me the proposition 'we care more'. I think the resulting campaign has a good personality to it whilst communicating the tangible benefits of the opticians.
The A0 posters would be displayed in both the shop window but also around the village.
The 2 double page spreads above would be displayed in a local magazine, ensuring the audience is targeted directly.
30 second video for social media. This idea could be expanded to other examples of extreme acts of caring from history, for example Henry VIII creating the Church of England so he could marry Anne Boleyn. Voiceover credit: James Wilczynski

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