Web Copy
ai.io
I was part of a team responsible for creating a new website for ai.io, a tech start-up utilising advanced artificial intelligence to help sports clubs identify emerging talent worldwide.
Leading a fresh approach to site-wide copy, my role involved crafting text that could distil complex concepts around data, AI, and technology into digestible content. This was designed to cater to a broad audience, from young players and their parents to sporting directors at some of the world's most prestigious clubs.