The Freakology Experience

Drawing inspiration from the skills and mindset of Giannis Antetokounmpo, aka 'The Greek Freak', 'Freakology' was a basketball training initiative by hosted by Nike, and held across various European cities.

We conceptualised the event, crafted its name, and designed a visual identity that could flex to the different locations — as well as dropping content on Nike's socials and on the Nike App.