Bonded by BaLL
Nike Football
After the resounding success of UEFA Women's Euro 2022, Nike aimed to celebrate the unifying bond that transcends rivalries among female footballers, irrespective of their club, country, or background. This sentiment accompanied the launch of a new boot, the Bonded Pack, which symbolised this bond through a unique pattern of interwoven pastel colours.
I hold this project close to my heart as I had the opportunity to contribute to its creation, scripting, and shooting. It was particularly special as it brought together top-tier female players and young amateur players from around London, encapsulating the essence of unity in sport.
Adrian Stannard
Creative Direction:
Me
Creative and Copy:
Barry Slater & Laura Beretti
Creative and Art Direction: