Fast is in the air
Nike Football
To launch the Nike Zoom Air Mercurial — the first football boot with Nike’s iconic ‘Air’ sole, we built on Nike’s brand creative platform to create a series of athlete extensions for social.
Each film saw a Merc playfully imitating a player on the training ground (albeit at super-speed), for flying off into the distance.
We worked with a number of athletes, including Marcus Rashford, Ansu Fati, Jamal Musiala and Aitana Bonmatí.
Adrian Stannard
Creative Direction:
Me
Creative and Copy:
Barry Slater
Creative and Art Direction: