New Football: The HUddle
Nike Football
Football fans are more than just spectators; they use the sport as a platform for self-improvement and community impact. With this in mind, we created 'The Huddle', an online community launched on Nike’s channels during Euro 2020 (in 2021, naturally).
The idea was simple: to inspire fans to celebrate the game, overcome challenges, and make a difference. The Huddle came to life across loads of touchpoints: including newsletters, training drills, and roundtable chats.
All in all, we delivered over 100 unique content pieces in 6 months, reaching 15 million people.
Voices of the Game
As part of The Huddle, I helped to create ‘Voices of The Game’, a series of roundtable discussions that saw elite athletes come together with everyday ballers to discuss issues affecting the modern game. Over the course of 5 episodes, our panellists discussed everything from overcoming self-doubt to dealing with pressure and the power of creativity.
‘This Week in New Football’ was a weekly newsletter that went out to millions of members on the Nike App. Each issue reported on stories from across the game — from the highest level to grassroots, as well as serving up training content relevant to each month’s unique theme.
This week in New Football
Adrian Stannard
Creative Direction:
Me
Creative and Copy:
Barry Slater
Creative and Art Direction: